Campaign «Asegurando futuro»

environmental graphic design

client: Zurich Insurance Group

At the beginning of 2017, Zurich Venezuela had to make adjustments to their business in order to face the difficult political and economic moment. They needed to communicate these adjustments indoors and to their brokers.

“Resilience” was chosen as the main concept for the campaign, and music as the vehicle to illustrate it. The concept was developed in partnership with the communications agency Grupo Plus Comunicación Estratégica. The pieces were designed according to the guidelines of the graphic standards manual of the insurance company.